Not Your Father’s Oldsmobile

Posted April 1, 2008

It appears that the recently retired Oldsmobile brand will soon return as a Japanese car. Even more surprising, Toyota was able to obtain the rights to the Olds brand because GM failed to process the appropriate paperwork to re-register the brand name. Read about it here.

There can’t be an easy to way to tell your boss that you just lost a 100+ year old brand to a procedural error. On the positive side, Oldsmobile may now see their reliability ratings soar.