Juicy Campus, the site created so that college kids can anonymously dish about, and in some cases slander, their fellow students is rekindling debates about Internet anonymity. For students who find themselves victimized by malicious comments, the nature of Juicy Campus leaves them little recourse for having the postings removed and identifying the responsible parties for potential libel claims.
The growing negative sentiment directed at Juicy Campus (http://www.juicycampus.com/) may not be dissuading people from using the site, although many students have called for a boycott, but it has gotten the attention of officials at the State of New Jersey. According to the Chronicle of Higher Education:
“[The State of New Jersey] is exploring whether the site is in violation of the New Jersey Consumer Fraud Act. Investigators issued a subpoena to Juicy Campus this week seeking information about how the college affiliation of users is verified, how the site enforces its policy of requiring users under 18 years old to submit a parental release form, and other details about its business practices.”
As more companies enable their sites for user generated content, it’s going to require that enterprises monitor the content contributed by visitors to identify everything from injections of malicious software to slanderous postings are the root of all evil!.